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Those who visit Genesis House will be treated as Genesis’ son-nim – ‘son’ meaning ‘guest’ and ‘nim’ being an honorific. This reflects the Korean virtue of providing the best to those who visit your home to see you. For a more streamlined experienced focused on Genesis vehicles, visit the nearby Genesis Studio, located in Hudson Yards. Aggressive styling meets high performance and intuitive technology for an exhilarating driving experience. The redesigned G70’s muscular body houses enviable elements like available Brembo® brakes and quilted Nappa leather, in addition to a surprisingly generous array of standard omni-directional safety. Inspired by centuries old recipes, Genesis House Restaurant’s living menu is a harmony of surprising flavors featuring fresh and locally grown ingredients.
ICONIC ARCHITECTURE
The company has brought the same understated aesthetic to the contemporary and industrial structure. But the materials that were selected to bring in elements of nature are the most memorable, such as the oak beams and shingles that were inspired by the roofing on a traditional Korean palace. Intersect is even a softer sell than Genesis House; there are no cars here—unless you count the hundreds of miniature, Hot Wheels–sized models on the wall leading to the washrooms. Nods to the Japanese luxury brand are more subtle, with photographs of Lexus models mixed in among artwork, and a wall sculpture that features evolutions of the brand’s front grille and other various parts, all painted in white.
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So Genesis built a restaurant and event space in New York’s Meatpacking district in order to host guests in Son-Nim. There they can feel not just honored, but educated and welcomed into what the Genesis brand is all about. “The focus of Genesis House is on the storytelling of our luxury lifestyle brand and its distinctly Korean culture,” says Jay Chang, global head of the Genesis Brand. He says the experiential site will serve as a “place of enjoyment and healing” from the fast-paced life of New York City. Moreover, Genesis House will provide a highly sophisticated level of hospitality that is based on Korean customs for treating guests.
The Genesis House Showroom
So while the automotive space is fun and the theater is impressive, the real attraction is on the second floor. That’s the goal of Genesis every level, from the Genesis House in New York City to every touch point on their cars and SUVs to the growing network of dealerships to the brand’s signature valet service offered to customers who don’t want to make the trip to a dealer. “We didn’t want to design a typical car showroom, we wanted the space to feel alive.” says Eulho Suh, whose Seoul-based firm Suh Architects won the design competition to create Genesis House, along with other more sales-oriented Genesis venues around the world.
Genesis House Restaurant
The curators will introduce details of each model in various languages, including English, French, Spanish, Chinese, Korean, and more. Drawing on our Korean DNA, Genesis House was built to exude harmony and balance, with notable features paying homage to a traditional sprawling home. Partnering with Seoul-based Suh Architects, the House’s thoughtful interior features elegant elements, rich wood details, and authentic Korean curios to explore. Surrounded by a traditional Korean landscape of white sand and gravel adorned with greenery, the expansive outdoor terrace offers beautiful views of the High Line, Hudson River, and Lower Manhattan skyline. Enjoy a beverage or light bite from the restaurant’s menu and relax in sophistication with the city as your backdrop. Poised to be an iconic destination in the Meatpacking District, Genesis House celebrates elevated living through rich surroundings and intellectual nourishment.
A New Era of Luxury
There is a sleek bar area, a section with counter seating, a tea pavilion and an airy library section up three steps, its shelves filled with art, fashion and travel books. It’s all quite serene and the tables are widely separated, set with exquisitely thin Glasvin stemware. There is music, a little too intrusive, but the separation of sections keeps the noise down. Assouline and Arumjigi, a nonprofit whose mission is to preserve and develop the beauty and values of traditional Korean culture, have sourced distinctly Korean books and collections from around the world focusing on art, design, food and travel. In addition to welcoming the general public, specially trained Genesis House curators will welcome guests via reservation, promoting the ethos of a shared oasis for cultural and commercial cross-pollination.
Genesis, the luxury arm of Korean auto giant Hyundai, is transporting its design principles from the assembly lines of Seoul to an architectural masterpiece in Manhattan. The company is unveiling the Genesis House New York, which will be open to the public starting November 19. From the intuitive GV60, to the impressively capable GV80, and the sporty G70, each one has been carefully crafted to deliver immaculate design, generous features, and cutting-edge tech. Our showroom experts are ready to answer all of your deep-dive questions, as well as arrange test drives from our boutique Genesis Studio in nearby Hudson Yards. Located nearby at Hudson Yards, Genesis Studio provides an intimate luxury environment where you can focus on finding the right vehicle for you. Our in-house experts are available to help you with deep-dive questions, explore owner benefits, and get you behind the wheel for your customized Genesis test drive experience.
Employees are known to rotate from front to back-of-house to share the stories of the cuisine from both sides. Inspired by traditional Korean tea ceremony dating back over 1,300 years, guests will be guided through the unique rituals that create a one of kind tea experience. Celebrate the simplistic elegance of classic Korean architecture amongst the serene panoramic views of the Hudson River.
Housed in a glass and steel structure adjacent to the High Line and across from Little Island park, Genesis House is a cool and modern respite from the surrounding cacophony. Step inside, and you’ll see the entire vehicle lineup from the young Korean brand bathed in light among concrete pillars and panels of wood and glass. But the aim of Genesis House, which opens to the public on November 19, isn’t to sell cars or even be a place to take orders or schedule test drives. Instead, the 46,000-square-foot space aims to expose New Yorkers to Hyundai’s budding luxury nameplate and become a hub for fine dining and events.
A Michelin-Starred Korean Restaurant Is Making Its American Debut—Inside an NYC Car Showroom - Robb Report
A Michelin-Starred Korean Restaurant Is Making Its American Debut—Inside an NYC Car Showroom.
Posted: Thu, 18 Nov 2021 08:00:00 GMT [source]
He points out infinite mirrors that create the illusion of more space, and the Korean rice paper that gives an ethereal, translucent quality to the lighting. In the restaurant, guests dine on dishes such as suranche, a type of seafood salad that’s traditionally served to important guests. Spanning three levels on 10th Avenue, between 13th and 14th Streets, Genesis House sits in the heart of the Meatpacking District, in sight of the High Line and Little Island. The showroom on the ground floor is only a fraction of the expansive operation; the basement, with its open floor plan and large video wall, is slated to host concerts, discussions, and other gatherings. On the second floor, open wood latticework frames a curated collection of books and other trinkets, flanked by a tea pavilion on one side and a restaurant on the other. For the latter, chefs Cho Eun-Hee and Park Sungbae from the Michelin-starred Onjium restaurant in Seoul have trained staff to recreate some of the same dishes Korean nobility have dined on for centuries.
Artists, thought leaders, and industry experts converge to inspire intriguing dialogue, unveil experiential events, and host community gatherings. Genesis House’s cuisine obviously deserves the term exotic, but in more subtle ways than more familiar usual Korean food in New York, which is often based on slices of beef cooked on a fiery brazier set in the center of the table. There are no pyrotechnics at Genesis House, but there is a great deal of individuality and style throughout a meal whose setting is itself quite luminous. You’ll end off with “tea snacks” ($11) like a gungjung yakgwa, a honey and sesame cookie. Located in lower Manhattan above a swank Genesis showroom, Genesis House is one of the most ... Spanning 9,500 square feet, the terrace is surrounded by a traditional Korean landscape of white sand and gravel, adorned with greenery.
Opening Genesis House in the same location is another progressive move for the brand – one that once again projects its confidence to the world. From its new oasis in the city, Genesis will showcase its luxurious and innovative brand through various types of experiences. To get to this fancy Korean restaurant in Meatpacking, you take an elevator up to the second floor from a showroom for Genesis brand cars. There, you can have a quiet, luxurious meal with things like jellyfish salad topped with Asian pear and spotted prawn, and an earthy kal ssakdugi with buckwheat knife noodles, brisket, and egg ribbons. If you can’t decide, go ahead and try their greatest hits in a seven-course tasting menu for $185. This spot could play second-stringer to places like Atomix, but it doesn’t get as busy, so it’s a useful option if you need a last-minute walk-in table with upscale food, and a nice view of the water.
With a collection of hundreds of rare books, The Library has an old soul and secrets to share. Or allow our mindful tea master to guide you through a traditional Korean tea ceremony as you relax in the serenity of the Tea Pavilion’s veranda-like living room. Visit Genesis House Restaurant, where distinctly Korean cuisine is reimagined with a modern take. Discover the elevated flavors found within each seasonally rotating menu, crafted to deliver authentically tantalizing dishes featuring the finest local and imported ingredients. Discover the latest in robotics during the ‘Innovation Playlab’ installation at Genesis House. In partnership with Boston dynamics, guests will experience the future of robotics through interactive installations set within a distinctly Korean backdrop.
It’s easy to feel Son-Nim as a guest of Genesis; and even more delightful to sense, taste and enjoy a bit of Korean hospitality at Genesis House, which so beautifully captures the graciousness of Korean culture. Walls of windows surround the space, letting in glimpses of Little Island and New York’s West Side skyline. Down a flight of stairs (or, take the elevator) and there is a gallery-like event space. With theater seating, an elegantly finished space and stage, any message, presentation or art exhibit is perfectly framed. Product specialists are there to answer questions about the cars, including the electric GV 60.
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